Like every year, the guys at Catch NYC asked us to work on some designs for the Yankees Poster Night Game. The day in which every fan finds a poster in his seat at the New Yankee Stadium and hundreds more are given out. In prior editions we have designed posters featuring Jorge Posada, Jason Giambi, Tino Martinez, and Mike Mussina. This year, among other layouts, we’ve executed a couple of stencil-based designs which I’ve enjoyed enormously. No design app or PHSH filter/plugin can even attempt to recreate the awesome effect that can be achieved with color spray The following is some of our contribution to the 2010 edition. Images by Tom Flint and Mike Macchione.
We were assigned to develop the identity, branding and collaterals for the new casual-chic burger spot chef Laurent Touroundel has opened in Downtown Sag Harbor, New York. LT Burger offers a traditional and classic prime quality american burger menu both to eat in and take away. For this typography based identity, we used wood-type for the logo and a wide range of typefaces to spread the american flavor throughout the menus.