Jorge Posada Craniosynostosis Foundation

posted by admin on 2008.02.01, under MBGD Design
01:

Craniosynostosis is one of the most terrible diseases affecting children in this century. It affects the skull and facial formation on babies and children. Its devastating effects can only be treated through very painful surgery that children endure with astonishing bravery and positivism.
I am very glad to announce that Jorge Posada and his wife Laura have chosen the Poster and Logo I designed about a month ago from the C24 office in Barcelona as the visual for such event. Jorge and his wife are the Founders of the Foundation and they know very well what a terrible Craniosynostosis is since their son suffers it. I had seen images of this syndrome before but I must admit I had never studied in deeper detail. After C24 got the assignment of developing the Identity for the J. P. Foundation Annual Fundraising Gala I started researching about it to develop a concept and a new logo for the Foundation itself. What I saw broke my heart. What I learnt made me feel a bit guilty for not being aware of this tragic disease affecting children everyday in this world and casting them away from society. I encourage you to learn a little more about it.
This is one of those projects I had always wanted to work on. Something that will do good to this damaged world and that will put whatever design skills I may have at the service of a very human and noble cause.
It is tragic and terrible that Jorge Posada and his wife Laura have had to see their son suffer from Craniosynostosis, but on the other hand, his relevance as an outstanding athlete with integrity and an indubitable professional reputation has helped others to turn their attention and admiration for Jorge into an awareness and consideration for another serious human condition that deserves precisely that, human care, human attention and human love.
We are really excited to develop this project together with Mike and AC over at C24 New York.
Here are the initial layouts we sent them.
They chose the vintage poster.

posada.jpg 

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